Lotte Department Kids Book Store First Location
‘동심서당(動心書當)’
Brief
‘동심서당’ 아이덴티티의 모티브는 바다입니다. 무수한 생물과 미생물들이 어우러져 바다를 이룹니다.큰 물고기만 있는 바다는 없습니다. 있다면 그 바다는 이내 사라질 게 분명합니다.
다양성을 잃은 생태는 지속될 수 없기 때문이지요.
바다는 우리가 함께 어우러져 살아야 함을 보여줍니다.
동심서당은 아이들의 다양성을 존중합니다.
Client ............................... LOTTE
Description ...................... Kids Book Store
Role .................................. Brand Identity, Space Design
Date of completion ........ May 2019, March 2018
Photo .............................. Stone Kim
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Lotte Department Kids Book Store First Location
‘동심서당(動心書當)’ - JAMSIL
‘동심서당(動心書當)’ - JAMSIL
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Lotte Department Kids Book Store First Second
‘동심서당(動心書當)’ - SUWON
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